Japan brewers expect to ride high from beer tax change

Asahi's faith in standard brews pays off; craft brewers have 'high hopes'

20231027 dry crystal

Asahi Group Holdings released a beer called Asahi Super Dry Dry Crystal with an alcohol content of 3.5%, lower than the usual 5%. (Photo by Yusuke Yagi)

CHIHIRO ISHIKAWA, Nikkei staff writer

TOKYO -- The Japanese beer market may start seeing a wider variety of products following changes in the country's new liquor tax rules, which went into effect at the beginning of October.

Japan employs an unusual taxation system for beer, in which the tax rate falls into three categories, with the highest levies on standard beer and lower ones on low-malt beer, called happoshu, and no-malt beverages, known as third-tier beer or "new genre" beer. The system has led to intense competition in the lower-taxed categories.

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