Japan farm to bring low-salt microwave popcorn to U.S.

Hokkaido company targets health-conscious consumers

20241017N Hokkaido popcorn 1

Maeda Grain Farm sells more than 800,000 bags of popcorn per year in Japan. (Photo by Hajime Tsukada)

HAJIME TSUKADA, Nikkei staff writer

SAPPORO, Japan -- A farm in Hokkaido is looking to bring microwave popcorn to the U.S. market, hoping that health-conscious consumers will be attracted to its lighter flavor and smaller packages.

Maeda Grain Farm, a wheat and corn producer, first developed Hokkaido Tokachi Popcorn for Japanese consumers.

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