ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Japan's Ikinari Steak debuts in Philippines after struggling in U.S.

Affordable eatery chain looks to rebound with first location in Southeast Asia

A ceremony was held for the opening of Ikinari Steak's first location in Southeast Asia, at a mall in Manila. (Photo by Yuichi Shiga)

MANILA -- Japan's Pepper Food Service opened the first Philippine location for its Ikinari Steak chain on Thursday, hoping to find a new growth region after pulling out of the U.S.

The restaurant, the company's first in Southeast Asia, opened at an annex of SM Mall of Asia in Manila, one of the largest malls in the region. The eatery is the chain's second in Asia outside of Japan, after opening one shop in Taiwan. Ikinari Steak hopes to attract a range of consumers, from families to couples.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more