Japan's Marubeni looks to hook its home market on Aussie beef

The big trading house expects middle-class demand for Rangers Valley steaks

20240315 raw beef

Fed twice a day, cows at Rangers Valley Cattle Station grow up to 800 kilograms. (Photo by Rurika Imahashi)

RURIKA IMAHASHI and HIROFUMI MIYOSHI, Nikkei staff writers

SYDNEY/TOKYO -- Amid challenges posed by the weather, inflation-hit consumers and China, Japanese trading house Marubeni is attempting to increase its exports of beef to its home market from cows it fattens in the eastern part of Australia.

Three decades ago, almost all the beef Marubeni exported from Rangers Valley went to Japan; it now accounts for less than 10% of the company's sales.

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