Japan's Nissin brings its instant noodles back to Turkey

Central Asia and Africa markets eyed in bid to boost overseas sales

20250113N Nissin

Nissin aims to expand sales by emphasizing its products' origins in Japan. (Photo by Kana Watanabe)

YUME NAMEKATA, HIROKI OBAYASHI and KANA WATANABE, Nikkei staff writers

TOKYO/ISTANBUL -- Japan's Nissin Foods Holdings is reentering the Turkish market it withdrew from in 2018, looking to start full-fledged instant noodle sales there as soon as this year.

Nissin will begin by outsourcing instant noodle production to a local company and explore eventually building its own factory in Turkey, with an eye toward cultivating markets in Central Asia and Africa.

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