Japan's Suntory promotes craft gin Roku in Tokyo concept shop

Beverage maker expands production capacity for its 'distinctly Japanese' spirit

20250617 Suntory Chasitsu Bar ROKKAN by ROKU GIN: Summer cocktail and Wagashi

The Roku concept shop offers cocktails and Japanese sweets, as well as a chance to learn about the flavors of the craft gin made by Japanese beverage maker Suntory. (Photo by Yurika Yoneda)

YURIKA YONEDA

TOKYO -- Japan's Suntory Holdings has launched a concept shop in Tokyo to boost awareness of its Japanese craft gin Roku, as the beverage maker steps up investment in its spirits production capacity.

Roku, a Japanese craft gin launched in 2017, is sold in approximately 60 countries, with approximately 90% of sales coming from outside Japan.

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