Japan's Yoshinoya puts ostrich on the menu and in skin care line

Restaurant chain eyes hedge against food shortages as mainstay beef prices soar

20240829N Ostrich don

Yoshinoya is serving an ostrich-over-rice bowl for a limited time at select locations. (Photo by Yuji Murakami)

HIDEKI SHINOHARA, Nikkei staff writer

TOKYO -- Japanese gyudon beef bowl chain operator Yoshinoya Holdings is making a push into the ostrich business, creating a skin care line using the bird's oil and putting its meat on the menu at restaurants in limited quantities, eyeing the efficient-to-raise animals as a future profit source.

"We will establish ostrich as an option that can bring wellness both to people and to Earth," said Yoshinoya Holdings President Yasutaka Kawamura at a press conference to announce the company's new ostrich-related ventures in Tokyo on Wednesday.

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