TOKYO -- Ito En, the biggest Japanese maker of green tea beverages, known for its "Oi Ocha" brand, will make a foray into India in 2025 as part of a plan to increase its markets to 100 countries from 40 in 2023, including entry into the African market by 2028.
"We will set up an office in India in fiscal 2025 and begin selling Oi Ocha," Ito En President Daisuke Honjo said in an interview with Nikkei. "We have conducted test-marketing in three or so places in India," he said.
