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Food & Beverage

Japan's sushi chain Sushiro going to Thailand and China in 2021

With population at home aging, group bets on Asia for further growth

A Sushiro restaurant in Tokyo. The chain will slightly decrease the number of its shops in Japan but open many more abroad. (Photo by Ken Kobayashi)

TOKYO -- Japan's Sushiro Global Holdings, operator of sushi chain Sushiro, will enter Thailand and China next year, betting on Asian markets abroad for further growth as its home market faces a rapidly aging population.

Japan's leading conveyor-belt sushi chain, to be renamed Food & Life Cos. in April, is planning to open its first restaurant in Bangkok next spring. The move is part of the company's strategy to increase overseas sales to about 10% of total sales in fiscal 2021, through next September, from around 0.1% in fiscal 2018. Sushiro plans to open 24 to 28 restaurants overseas in fiscal 2021, up from 20 in 2020, while new eateries in Japan will decrease by three to five.

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