Japan sake startup lures Asia's young and hip with sweeter tastes

RiceWine raises $2m to bolster marketing in China, Taiwan

The company's sweet sake offerings that come in sleek bottles are becoming popular among young women in Asia. (Photo courtesy of RiceWine)

Nikkei staff writers

September 9, 2022 02:16 JST

TOKYO -- Sake startup RiceWine has raised 300 million yen ($2.08 million) in fresh capital to bolster sales in China, Taiwan and other Asian markets where its sweeter offerings in sleek, stylish bottles are drawing young women as fans.

The Kanagawa prefecture-based company issued new shares to investors including venture capital firms Dimension and Lotte Ventures Japan in a private placement.