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Food & Beverage

Japan sake startup lures Asia's young and hip with sweeter tastes

RiceWine raises $2m to bolster marketing in China, Taiwan

The company's sweet sake offerings that come in sleek bottles are becoming popular among young women in Asia. (Photo courtesy of RiceWine)

TOKYO -- Sake startup RiceWine has raised 300 million yen ($2.08 million) in fresh capital to bolster sales in China, Taiwan and other Asian markets where its sweeter offerings in sleek, stylish bottles are drawing young women as fans.

The Kanagawa prefecture-based company issued new shares to investors including venture capital firms Dimension and Lotte Ventures Japan in a private placement.

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