Japan sake subscription service expands to Hong Kong, Singapore

Farm8's $30-a-month box sends 3 pouches, promoted by Docomo

20220624N FARM8 sake

The startup began the service so people can enjoy a curated selection of sake straight from Niigata at their dinner tables. (Photo courtesy of FARM8)

SHINICHI HASHIMOTO, Nikkei staff writer

NIIGATA, Japan -- Food processing startup Farm8 will ship mini packets of sake to newbies and aficionados of the traditional beverage outside of Japan every month, staring in July with Hong Kong and Singapore.

Farm8 is bringing its Sake Post subscription service launched last November in Japan to overseas markets, eyeing Taiwan, the U.S. and Europe next.

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