Japanese firms 'reimport' items originally developed for Asian markets

Sodas, noodles prove popular among domestic consumers too

20240522 vida

All Vida items have been halal-certified. The brand is available in more than 20 countries and territories, including the Philippines, Singapore, Ghana and Libya. (Photo by Yusuke Yagi)

YUSUKE YAGI, Nikkei staff writer

TOKYO -- Japanese food and drink makers are "reimporting" products they developed for the rest of Asia.

The Vida World, a Malaysian company derived from Dydo Drinco, will introduce the carbonated beverage Vida to Japan as early as July, while Acecook plans to increase domestic sales of bagged noodles created for Vietnam.

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