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Food & Beverage

Japanese ramen maker uses its noodle for overseas marketing

Nishiyama Seimen trains foreign chefs while dishing out free advice worldwide

A chef from Dubai, center, learns the basics of making ramen at Nishiyama Seimen's headquarters in Sapporo.

SAPPORO, Japan -- A noodle manufacturer in this northern Japanese city has taken a novel approach to exporting Japan's ramen culture worldwide while boosting its bottom line.

Nishiyama Seimen welcomes chefs from all over the globe to its headquarters for ramen cooking lessons, guiding them through the steps necessary to create the dish that has gained a fan base around the world.

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