NIIGATA, Japan -- The maker of Kubota sake is attempting to attract some of the sparkling wine market's 20- and 30-something fans with its first effervescent sake, one it is marketing as going well with Western cuisine.
Asahi-Shuzo Sake Brewing, based in Nagaoka, Niigata Prefecture, spent more than a year developing Kubota Sparkling as the pandemic kept people at home and stimulated demand for more adventurous refreshments.
