Japanese-style curry chain ups ante in India

Mitsui & Co., Ichibanya launch second restaurant, new menu items

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About 70% of the customers at the first CoCo Ichibanya restaurant in India are Indians, say the Japanese partners who operate the business. (Photo courtesy of Ichibanya)

TATSURO MIYAZUMI, Nikkei staff writer

TOKYO -- Trading house Mitsui & Co. and restaurant operator Ichibanya are raising the profile of Japanese restaurant chain Curry House CoCo Ichibanya in the home of curry: India.

Seeing growth potential for Japanese cuisine in India, the partners will introduce more people in the country to Japanese-style curry dishes, as well to as Western-style dishes popular in Japan, opening the chain’s second restaurant in India.

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