KFC in Thailand to serve up plant-based chicken from CP Foods

CP Group member aims to be Asia's top brand for substitute meat by 2022

20210827N Thai KFC

Thailand's Kentucky Fried Chicken will introduce plant-based chicken nuggets to attract environmentally-conscious customers.

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- Thailand's CP Foods has struck a deal to supply a plant-based alternative to chicken to the country's Kentucky Fried Chicken restaurants as it seeks to grow the new brand Asia-wide.

The meat substitute will have the same taste and texture as the real chicken used in KFC's recipe, the company says. Branded as Meat Zero, it will initially be available at select KFCs in chicken nuggets and rice bowls.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.