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Food & Beverage

Kewpie to sell 'scrambled egg' made entirely of soy

Japanese mayonnaise maker offers vegetarian options, following global trend

Kewpie's new product, Hobotama, or "almost eggs," is made of soy beans. (Source photos by Kaisuke Ota and courtesy of Kewpie)

TOKYO -- Japanese mayonnaise manufacturer Kewpie has developed a vegetarian version of scrambled eggs that are made of soy beans, as demand for such products rise.

Kewpie plans to start selling its "Hobotama," which is translated as "almost eggs," at the end of June, to businesses such as hotels and restaurants, and schools initially, before possibly targeting mass consumers. The price of Hobotama will be three times that of wholesale scrambled eggs.

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