Kirin kicks off export of Japanese whisky to US

Distiller brings single-grain spirit to leading market of top-shelf liquor

20210813N Kirin Fuji

Kirin's Fuji whisky comes from a distillery at the base of Mt. Fuji. (Photo courtesy of Kirin)

JUNYA HEMMI, Nikkei staff writer

TOKYO -- Kirin Brewery will begin exporting Japanese-made whisky to the U.S. next month, tapping one of the biggest markets for luxury spirits.

Kirin looks to make its Fuji Single Grain Japanese Whiskey available at liquor stores in 12 states as well as sell to high-end restaurants, aiming for 900 locations this year. Set to sell for $95 a bottle, Kirin plans to market it with a wineglass in line with the promotion used in Japan.

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