Kirin partners with Pernod Ricard to expand Fuji whisky's global reach

13 European markets added with eye on 20-fold increase in regional sales by 2030

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Kirin is a latecomer to the whisky market, but its Fuji single grain has been praised overseas. (Photo courtesy of the company)

YUSUKE YAGI, Nikkei staff writer

TOKYO -- Kirin Brewery has partnered with French spirits company Pernod Ricard to bring its high-end Fuji whisky to an expanding number of European countries.

The new partnership more than triples the number of countries Fuji whisky is sold in worldwide to 18, with the addition next month of 13 European markets, including Italy and Spain. Kirin aims to tap the continued popularity of Japanese whiskies overseas.

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