Latest buzz: India and Vietnam to lead Asia's growth in coffee consumption

Region's move beyond tea linked to urbanization and more disposable income

A cafe in Ho Chi Minh City: Vietnam's distinctive coffee filters and "ca phe sua da" have become a cultural export. (Photo by Lien Hoang)

LIEN HOANG, Nikkei staff writer

December 10, 2023 08:00 JST

HO CHI MINH CITY -- India and Vietnam will lead the growth in coffee consumption in the coming years across Asia, where fierce competition is forcing chains to innovate to survive, industry professionals say.

Coffee drinking is correlated with discretionary income and urbanization, said Euromonitor Asia beverage insights manager Nathanael Lim, who used those two factors among several to determine which countries would drive the boom in consumption in 2022-27.