ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities

Luxury brands use food and drink to win over younger consumers

Ralph Lauren operates Ralph's Bar in Chengdu. Luxury brands often operate bars and restaurants to boost recognition. (Photo by Shunsuke Tabeta)

CHENGDU, China -- The world's biggest luxury brands are digging deeper into the Chinese market, courting influencers in cities beyond Beijing and Shanghai with new restaurants, cafes and bars.

Louis Vuitton this month opened its first restaurant in China in the southwestern city of Chengdu, at a historic building used as a meeting place for merchants over a century ago.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more