Marubeni on mission to win hearts and taste buds across the world

From coffee to beef, trading house doubles down on pandemic-proof foods

20200902N marubeni coffee tasting

Marubeni employs about 30 certified coffee tasters in Japan and abroad.

KANOKO SAKAMOTO, Nikkei staff writer

TOKYO -- About 60 km southeast of Ho Chi Minh City, workers and machines are busy building a massive new instant-coffee factory for Iguacu, a Brazilian unit of trading house Marubeni.

The new plant will have an annual production capacity of 16,000 tons -- lifting Iguacu's total to 40,000 tons when it comes online in 2022 and making the company the world's largest business-to-business seller of the product.

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