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Food & Beverage

Milk brand Meiji brings Japanese baby formula straight to Cambodia

Company faces competition from Nestle and Abbott in Southeast Asian growth market

Meiji's formula is sold in Cambodian stores in its original Japanese packaging. (Photo courtesy of Meiji)

TOKYO -- Japan's Meiji is venturing into Cambodia's powdered milk market with the same formulas it sells at home, taking advantage of compatible standards to tap demand that the food company expects to grow rapidly.

Meiji started shipping products in their original Japanese packaging directly to Cambodia this month, adding Khmer-language labels that include important information such as instructions and expiration dates.

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