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Food & Beverage

Mock meat merchants smell $16bn opportunity in Asia-Pacific

From Mos Burger to Li Ka-shing, everyone wants slice of market in 2020

Beyond Meat's hamburger patties are among the substitutes showing up in Asian restaurants.   © Reuters

TOKYO/HONG KONG/SINGAPORE -- Fake meat was a hot commodity in the U.S. in 2019. In 2020, all the ingredients are in place for the imitations to show up on more Asian tables, too.

Stateside, in 2019 brought the release of Impossible Foods' plant-based Impossible Whoppers at Burger King, as well as the listing of rival Beyond Meat on the Nasdaq stock market. With less fanfare, Asian fast-food chains and food processing companies have been cooking up their own strategies to tap an Asia-Pacific meat substitute market that Euromonitor International expects will hit $15.8 billion in 2020.

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