ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Food & Beverage

NBA's Hachimura nets endorsement deal with Nissin

First-round draft pick professes love of Cup Noodles

Rui Hachimura, the NBA's first Japanese first-round draft pick, said it was an "honor" to sign an endorsement deal with Cup Noodles maker Nissin Foods Holdings. (Photo by Toshiki Sasazu)

TOKYO -- Nissin Foods Holdings has entered an endorsement deal with Rui Hachimura, the first Japanese basketball player to be picked in the first round of the NBA draft, as the noodle maker looks to further boost its profile overseas.

In a news conference Monday, his first since joining the Washington Wizards, Hachimura spoke of his lifelong love of Nissin's Cup Noodles.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more