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Food & Beverage

Nestle to serve up faux meat to pork-starved China

Swiss food giant will shell out $100m for imitation-meat production in Tianjin

Nestle hopes Chinese consumers will embrace imitation meat as the country's pork supply declines.   © Reuters

DALIAN, China -- Nestle plans to start selling plant-based meat substitutes in China by the end of the year, betting its consumers will embrace fake meat as the coronavirus pandemic reduces pork imports from overseas.

The world's largest food company will spend over 100 million Swiss francs ($103 million) to expand existing facilities in Tianjin and launch fake-meat production, its first in Asia.

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