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Food & Beverage

Nissin's offbeat ad about 'perfect ramen' sees Brazil sales soar

Japanese noodle maker's viral video wins hearts and opens wallets

Nissin instant noodles are a fixture in Brazil, where the company logged record sales in February.   © Reuters

SAO PAULO, Brazil -- An unusual ad released by Japan's Nissin Foods Holdings in Brazil featuring the local unit's president apologizing to consumers went viral on social media and sent sales in the country soaring.

"I am Takashi, president of Nissin Foods do Brasil," the chief says solemnly in Portuguese. "We thought we knew how to make the perfect ramen, but you Brazilians showed us different ways to eat it. I apologize from the bottom of my heart."

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