No sizzle for premium pork and chicken as restaurants close

Japan's 'platinum' pigs forced to sell at supermarket prices

20200612N pigs

These pigs raised in northern Japan are normally sold under the Hakkinton "platinum pork" brand, but demand for the pricey meat has fallen. (Photo courtesy of Takagen Seibaku)

KAZUTO SHIMADA, Nikkei staff writer

TOKYO -- When Makoto Takahashi thinks of his pigs nowadays, he sighs.

"We spend time and money raising them," said Takahashi, whose company in the northern Japanese city of Hanamaki sells premium cuts under a brand that means "platinum pork": Hakkinton.

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