ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Old fashioned: Japan sake brewer returns to whisky after 60 years

Meiri Shurui repurposes enameled tanks and sherry barrels to add flavor

Meiri Shurui has around 100 barrels ready to start aging its whisky. (Photo by Miho Matsukuma)

TOKYO -- With young consumers losing their taste for sake, time-honored Japanese brewer Meiri Shurui is hoping to find a new revenue source in whisky. 

The company has begun making whisky again for the first time in 60 years. It has already secured a license for this second foray into the business, seeking to tap into the growing popularity of Japanese whisky overseas.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more