Philippine BBQ takes off with Jollibee Foods' Mang Inasal chain

Company president aims for 1,000 domestic locations before going international

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People crowd in front of a Mang Inasal. (Photo by Yuki Fujita)

YUKI FUJITA

MANILA -- Mang Inasal, a barbecue chain of Philippine restaurant giant Jollibee Foods, is growing rapidly, becoming the group's second main earner after its flagship Jollibee brand.

Known for its charcoal-grilled chicken and endless rice, Mang Inasal has cemented its status as a local favorite and is now eyeing expansion abroad.

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