TOKYO -- Ramen chain store operators Gift and Maruchiyo Yamaokaya have managed to keep 2020 sales at roughly the same level as a year ago, even as the COVID-19 pandemic hammered the industry, by adapting quickly to the deteriorating business environment, company leaders said.
Both credited their success to these strategies: Gift launched a home delivery service ahead of rivals and Yamaokaya continued to operate around the clock while others were cutting business hours.
