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Food & Beverage

Sales of Machida and Yamaokaya ramen stay strong despite pandemic

Strategies of online delivery and 24-hour operation pay off as rivals suffer

Gift's Machida Shoten ramen sales remained strong this year, thanks to the introduction of online deliveries. (Photo courtesy of the company)

TOKYO -- Ramen chain store operators Gift and Maruchiyo Yamaokaya have managed to keep 2020 sales at roughly the same level as a year ago, even as the COVID-19 pandemic hammered the industry, by adapting quickly to the deteriorating business environment, company leaders said.

Both credited their success to these strategies: Gift launched a home delivery service ahead of rivals and Yamaokaya continued to operate around the clock while others were cutting business hours.

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