Singapore's Bacha Coffee to enter Japan as tourism booms

Luxury brand to open flagship store in Tokyo next year, eying Kyoto and Osaka

20241202 Bacha Coffee store in Singapore

A Bacha Coffee store in Singapore: The premium coffee shop chain has become a fixture in tourist hot spots around the city-state. (Photo by Tsubasa Suruga)

TSUBASA SURUGA, Nikkei staff writer

December 3, 2024 14:07 JST

SINGAPORE -- Bacha Coffee, a Singapore-based retailer of premium coffee products, will enter Japan next year, as the country's booming tourism offers new opportunities for the brand to attract customers from around the world.

Known for its glitzy outlets and iconic orange packaging, Bacha Coffee is popular among tourists in Singapore, having stores in iconic spots like the Marina Bay Sands resort, Orchard Road shopping street and Changi Airport. The owner, V3 Gourmet, also operates the premium TWG Tea chain.