SEOUL -- South Korea's HiteJinro, maker of soju and other alcoholic beverages, is focusing on Southeast Asia with plans for a plant in Vietnam, aiming to more than triple overseas sales by 2030 as it rides the wave of South Korean pop culture.
"We want to popularize Jinro with a sense of mission as the nation's soju," Hwang Jung-ho, an executive in charge of HiteJinro's overseas business, said at a June press conference in Vietnam.
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