Suntory enters US beer market with alcohol-free brew

Japanese distiller plays catch-up with Anheuser-Busch InBev and Heineken

20200716 All free

Suntory is targeting health-conscious millennials with its All-Free nonalcoholic beer. 

NANA SHIBATA, Nikkei staff writer

TOKYO -- Japanese beverage maker Suntory Holdings will enter the U.S. beer market with nonalcoholic products, as it tries to gain ground on top brewers Anheuser-Busch InBev and Heineken.

The push into the U.S., which will begin in late July, is the latest attempt by a Japanese drinks company to expand overseas in response to shrinking demand for beer at home.

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