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Food & Beverage

Suntory hikes soft drink prices in Japan's latest taste of inflation

Rivals seen following move, but risk tough sell for consumers and stores

Suntory will raise the recommended retail prices for 165 of its most popular bottled beverages, including its Tennensui natural water. (Photo by Tetsuya Kitayama)

TOKYO -- Suntory Beverage and Food, one of Japan's top sellers of soft drinks, will serve up its most wide-ranging price hike yet in a move expected to push rivals to follow suit in an industry squeezed by higher costs.

The Tokyo-based company said on Monday it will raise the recommended retail price for 165 of its most popular bottled beverages, including its Tennensui natural water, Craft Boss coffees and Suntory oolong tea, by 20 yen (15 cents) on shipments starting Oct. 1. This translates to a 6% to 20% hike depending on the product.

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