ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

Suntory hikes soft drink prices in Japan's latest taste of inflation

Rivals seen following move, but risk tough sell for consumers and stores

Suntory will raise the recommended retail prices for 165 of its most popular bottled beverages, including its Tennensui natural water. (Photo by Tetsuya Kitayama)

TOKYO -- Suntory Beverage and Food, one of Japan's top sellers of soft drinks, will serve up its most wide-ranging price hike yet in a move expected to push rivals to follow suit in an industry squeezed by higher costs.

The Tokyo-based company said on Monday it will raise the recommended retail price for 165 of its most popular bottled beverages, including its Tennensui natural water, Craft Boss coffees and Suntory oolong tea, by 20 yen (15 cents) on shipments starting Oct. 1. This translates to a 6% to 20% hike depending on the product.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more