
TOKYO/MUMBAI -- Japanese beverage maker Suntory Holdings will roll out a whisky brand this week that will sell exclusively in India, the world's largest market, as it tries to gain ground on top distiller Diageo.
The new brand, Oaksmith, will be blended mixed with imported bourbon and scotch. The product is classified as an Indian-made foreign liquor that uses imported whisky and is blended in the country. Such products make up more than 90% of India's whiskey market.