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Food & Beverage

Suntory takes signature ready-to-drink cocktails to Taiwan

Japanese distiller tries to woo beer drinkers with flavored 'alcopops'

Research suggests demand for RTDs will grow steadily in Asia, and Suntory Holdings is positioning itself to cash in on fresh demand. (Photo by Ryoma Kashiwagi) 

TOKYO -- Beverage maker Suntory Holdings will serve up a new alcopop for Taiwanese drinkers as it tries to build on its success in Japan of ready-to-drink beverages.

The push into Taiwan, which begins Wednesday, reflects the latest attempt by a Japanese drinks company to expand the scope of canned cocktails to attract consumers who typically shun traditional alcoholic drinks.

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