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Food & Beverage

Thai food supplement market swells amid COVID and aging society

Telecom, entertainment and pesticide companies diversify into wellness products

Thailand's second-biggest telecommunications operator, True Corp., recently launched True Vitamin Water as health consciousness grows amid the pandemic. (Source photo by Reuters and True Corp.)

BANGKOK -- Big Thai corporations are jumping into the market for food supplements and wellness drinks as demand for functional foods grows rapidly due to the COVID pandemic and the coming of an aging society.

Thailand's second-biggest telecommunications operator, True Corp., launched True Vitamin Water in November, targeting the young and active generation, while Grammy Entertainment debuted the food supplement capsule Qi in December, which the company claimed can boost the immune system and energy of those in the middle-age working group.

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