Thailand braces for liquor industry disruption under Move Forward

Craft brewers and distillers call for easing of production curbs

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Customers enjoy cold beers at a restaurant in Bangkok on June 28. Thailand’s overall beverage market was worth $20 billion in 2020, with alcoholic tipples accounting for 64% of that. (Photo by Ken Kobayashi)

FRANCESCA REGALADO, Nikkei staff writer

BANGKOK -- It took only a word from Thailand's prime minister hopeful to trigger a run on local liquor brands Sangvein Spirits and Issan Rum.

Appearing on a morning TV show in early June, Pita Limjaroenrat named his favorite spirits and reminded audiences of his Move Forward Party's policy to promote Thai liquors abroad.

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