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Food & Beverage

The new Starbucks brew: Ginza store tailored to Japan's new taxes

First floor dedicated to cheaper takeout options

An image of the Starbucks Reserve location in Tokyo's Ginza district shows a first floor dedicated to takeout and a wider seated area upstairs for eating and drinking in. (Image courtesy of Starbucks Japan)

TOKYO -- Starbucks on Monday showed off a reworked store in Tokyo's Ginza district, with a heavy emphasis on takeout.

This is because takeout food and beverages will enjoy a reduced tax rate of 8% for basic necessities after the consumption tax rises to 10% in October. Food and drinks consumed on the premises will be taxed at 10%.

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