ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Food & Beverage

The new wagyu? Japan acquires taste for game meat

Surges in hunting and processing facilities contribute to $35m market

Venison has been showing up more recently on dinner plates in Japan. (Photo courtesy of the Japan Gibier Promotion Association)

TOKYO -- Wild game is quietly taking off in Japan as a healthy meat option as hunting for animals that damage crops becomes more widespread.

The taste for game meat has grown alongside the number of processing facilities that prepare it for consumption. In the last fiscal year, 1,810 tons of game meat was consumed across Japan, up 40% from fiscal 2016. Yearly sales are approaching 4 billion yen ($35.2 million).

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more