Top Chinese fruit retailer Pagoda eyes global expansion

Company diversifying sales channels after listing in Hong Kong

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Pagoda operates 5,600 stores in more than 140 cities across China. (Photo by Takashi Kawakami)

TAKASHI KAWAKAMI, Nikkei staff writer

GUANGZHOU -- China's biggest fruit retailer, Shenzhen Pagoda Industrial (Group), is continuing to grow, operating more than 5,000 stores across the country. The Shenzhen-based company has diversified its selling channels, including online, and listed on the Hong Kong Stock Exchange in January, with plans to expand overseas.

"Fruits at Pagoda are a bit expensive, but the quality is guaranteed and it offers a wide range of fruits," said Zhao, a 40-something woman in Shanghai. She buys fruit at a Pagoda store next to her home once or twice a month. She recently bought imported pineapple and other fruits. "I can feel safe because I can buy fruit at a real shop," she said.

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