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Food & Beverage

Vietnam baby boom draws top Japan milk brand Meiji

Company announces new Hanoi subsidiary to import baby formula

About 1.5 million babies are born in Vietnam every year, making it a promising market for instant formula.   © Reuters

TOKYO -- Japanese food company Meiji will set up a unit in Vietnam to import and sell infant formula, looking to expand in a market where there are more births than in Japan, the company said Friday.

Wholly owned Meiji Food Vietnam will launch on April 1 in Hanoi with about about 200 million yen ($1.8 million) in capital.

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