Vietnam baby boom draws top Japan milk brand Meiji

Company announces new Hanoi subsidiary to import baby formula

20210312N vietnam man on bike with 4 kids (REUTERS)

About 1.5 million babies are born in Vietnam every year, making it a promising market for instant formula. © Reuters

KEN FURUSAWA, Nikkei staff writer

TOKYO -- Japanese food company Meiji will set up a unit in Vietnam to import and sell infant formula, looking to expand in a market where there are more births than in Japan, the company said Friday.

Wholly owned Meiji Food Vietnam will launch on April 1 in Hanoi with about about 200 million yen ($1.8 million) in capital.

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