Vietnam dairy king bets on middle-class taste for Japan-quality beef

Vinamilk challenges American and Australian imports in Japanese tie-up

20220202N Vinamilk dairy cows

Vinamilk is the biggest dairy producer in Vietnam. (Photo courtesy of Vinamilk)

FUMIE YAKU and TOMOYA ONISHI, Nikkei staff writers

TOKYO/HANOI -- As incomes rise in Vietnam, the country's dairy leader is betting consumers will pay more to put meat on the table.

Vinamilk will raise beef cattle for premium meat through a joint venture established in 2021 by a subsidiary and Japanese trading house Sojitz.

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