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Food & Beverage

Vietnam's brewers toast rising beer sales in wake of COVID

Sabeco ramps up output to meet growing demand after restrictions lifted

People pile into Ta Hien Street, Hanoi's biggest drinking district, after the government ended tough anti-coronavirus rules. (Photo by Tomoya Onishi)

HANOI -- Vietnam's beer market, one of the largest in Southeast Asia, is regaining its fizz as people head back to restaurants, bars and nightclubs after authorities lifted some of the region's strictest anti-COVID measures.

That's refreshing news for brewers such as Saigon Beer Alcohol Beverage, commonly known as Sabeco, which is ramping up output of tipples such as its popular 333 brand to meet this growing thirst. It's also a welcome sign that one of Asia's key economies could be easing back to normality after the turmoil of the coronavirus pandemic.

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