Yoma teams up with Coca-Cola to boost Myanmar food and drink sales

Local KFC operator seeks ties with global brands to boost recognition

20250609N KFC Yangon

Yoma operates KFC stores in Myanmar. The company is trying to balance price hikes and increasing sales. (Photo obtained by Nikkei)

Nikkei staff writers

BANGKOK/YANGON -- Myanmar-linked conglomerate Yoma Strategic Holdings is partnering with major international brands such as Coca-Cola to grow its food and beverage business.

With the business environment deteriorating amid the ongoing civil war, Singapore-listed Yoma is doing so to expand its avenues for sales promotion -- a strategy that has kept the company in the black for a second straight fiscal year.

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