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Fumakilla smokes rivals in Indonesia insect-repellent market

Fumakilla Indonesia President Director Shusaku Yamashita poses with Fumakilla's mainstay Vape mosquito coils.

JAKARTA -- Fumakilla Indonesia, a unit of Japanese insecticide producer Fumakilla, is thriving in Indonesia thanks to its tireless efforts to get its products in small shops throughout the country.

     President Director Shusaku Yamashita, who runs the company's Indonesian operation, says Fumakilla has the top share in the mosquito coil market. That is no small feat. Some 4 billion mosquito coils are sold annually in the tropical archipelago, more than 10 times as many as in Japan. Fumakilla Indonesia racked up 600 billion rupiah ($52.1 million) in sales in 2013, a quarter of the group's global total. It also reported a 50 billion rupiah profit.

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