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Global Management Forum 2018

Digitization has redefined fashion industry, Marimekko chief says

Finnish design house uses e-commerce, digital tools to stay relevant

Marimekko President and CEO Tiina Alahuhta-Kasko speaks at the Nikkei Global Management Forum in Tokyo on Nov. 7. (Photo by Rie Ishii)

TOKYO -- Digitization brings great challenges to long-established fashion brands, but it could be a new driving force at the same time for companies to stay relevant in the global markets, the head of Finnish design house Marimekko said on Wednesday.

"The fashion industry is redefined by disruptive digitization," Marimekko President and CEO Tiina Alahuhta-Kasko told the Nikkei Global Management Forum in Tokyo. "This obviously puts huge pressure on companies to keep up with the digital developments."

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