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Global Management Forum 2018

Hoshino Resorts plans to open Japanese-style inn in US

CEO says 'ryokan' can be more profitable than Hyatt and Marriott chains

A hot spring bath seen at a Hoshino Resorts ryokan in Matsumoto, Nagano Prefecture, Japan.

TOKYO -- Japanese hotel operator Hoshino Resorts is planning to bring its traditional inns, or ryokan, to the U.S., to offer customers there a unique cultural experience, said CEO Yoshiharu Hoshino at the Nikkei Global Management Forum in Tokyo on Nov. 6.

"The U.S. is critical for us to operate globally," said Hoshino, seeking to "make investors understand that we can provide higher profitability than Hyatt, Marriott and Hilton chains."

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