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Business

Global players keen to boost heated tobacco production

Popularity in Japan prompts makers to push alternative devices using real leaf

Philip Morris International is investing roughly $320 million in a new factory for its IQOS.

TOKYO -- Amid the growing awareness of the risks associated with smoking, demand for smoke-free, alternative cigarettes is on the rise. While electronic cigarettes using liquid nicotine have been the most popular choice among the next-generation tobacco products hitting the market in Western countries and elsewhere, global tobacco companies are keen to enhance production of heated cigarettes using real tobacco leaf.

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